Plan Ahead

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Why do we need to Strategize?

Why organization need to strategize?

    • Simply because Strategies Provide Direction, It provides:
      • What needs to be done to move from idea to reality?
      • Who will do it?
      • When to do it?
      • What resources are needed?

Now, we have the key issues and milestones for either each one or the overall Vision. The next step is to develop an action plan or strategies. Once goals, objectives, mission & vision and their current situation were developed and identified, the next step is to determine the best strategy to achieve them. Growing the business might involve a strategy of reaching out to new market segments. Or it might involve the development of new products and services—or a change in pricing.

Words to ponder:

Businesses/Organization must select the most appropriate strategies given their goals, objectives, mission & vision and their current situation.

“When we made a list of strategies and review that list of things that need to be done it strengthens our strategic determinations as to what it was and where we need to be in order to get tasks done, who else needs to be involved, when it needs to be done by, and why is it even on that list. It might sound odd, but it will absolutely help the organization to stay focus.”

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a.)  Pre-operational Stage                    ( 1-30 days )

At this stage, preparation of documents and other requirements will be prepared like incorporator’s Ctc, bank deposits, and necessary requirements for filing the registration of the company.


a.)  Registration of the Company        (15-30 DAYS)

On-line registration form can be obtained, and filled-up, signed, then notarized, then filed to SEC.


b.)  Set-up and Preparation of Equipment and materials        ( 15- 30 days )

Network and connectivity set-up should have been take place as well as brochures, modules should be finalized and prepared


c.) Initial operations                            ( 31-60 days)

After approximately one month, when all documents (DTI, Mayors permit, BIR, SEC, ) is on  hand,  initial operations can commence .


d.)  Marketing plan                             ( 31-60 days )

A plan to market the ATCF services should be implemented and set into place


e.)  Planning Stage                             ( 60-90 days )

After registering the management team can now meet to plan the next move and what to be done further to improve business operations.


f.) Tie-up with a different company   (60-120 days )


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BUSINESS AND ACTION PLAN: Mission Business plan sample

BUSINESS AND ACTION PLAN of ATCF  – Mission-Business plan sample

Our mission is to consistently exceed the expectations of our clients by providing flexible, high quality Information Technology solutions on time, every time. Our ability to meet this challenge is based upon our excellence in building strong teams of dedicated software professionals, all of whom are focused on the individual needs of our clients! Advanced Tech Consulting Firm’s will provide the client with the finest computer consulting services available. ATCF exists to attract and maintain customers. With a strict adherence to this maxim, success will be ensured. Our services will exceed the expectations of our clients.


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BUSINESS AND ACTION PLAN – Objectives of Business Plan Sample



The following are the objectives of this business plan :

  1. To register a company which will offer web design, application development, software integration and offshore outsourcing services. The business approach combines the most strategic aspects of both onshore and offshore models providing our clients with the highest quality projects at significantly reduced costs.
  2. To enter into a tie-up with Cisco, Microsoft,

2.1.   Marketing Objectives

The marketing objectives are as follows:

  1. Increase sales every month for the first two years.
  2. Increase repeat customers
  3. Develop a brand image that is synonymous with quality
  4. To create a market plan which will stimulate clientele for the company;

2.2.   Financial Objectives

The financial objectives include the following goals:

  1. Increase the profit margin
  2. Hold spending at a steady level as a percentage of sales.
  3. Generate sufficient sales to eventually require the need to hire an additional employee.


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BUSINESS AND ACTION PLAN – The Management Team Sample


The ATCF are organized  into three functional areas: product sourcing, sales, and marketing; production and shipping; and finance and administration.

The President is in charge of finance and administration.

The Vice president is in charge of product sourcing, sales, and marketing

The General Manager is in charge of production and shipping.

*The management team of the Company, are tried and tested management professionals and experts in their fields.

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BUSINESS AND ACTION PLAN – Trend & Competition Sample

BUSINESS AND ACTION PLAN of ATCF  –Trend & Competition

Consulting services (management, scientific and technical) generated about $160.3 billion in revenues in the U.S. during 2007, according to Plunkett Research estimates. This is an increase of about 3% over 2006 estimates. (Accounting services generated an additional $110 billion in 2007, up about 5% over 2006 according to Plunkett Research estimates.) Kennedy Information, www.kennedyinfo.com, places the global consulting market (including management, human resources and information technology consulting) at about $310 billion in 2007.

One of the fastest-growing segments of consulting has been information technology (IT). This segment includes consultants focused on e-commerce; telecommunications; intranet and Internet strategies and functionality; hardware systems design and implementation; software design, acquisition and implementation; and web site design and operation.

During the tech boom of the 90s, IT consultancies like the now defunct marchFIRST appeared out of nowhere and quickly attained annual revenues in the hundreds of millions of dollars. The 90s, through the widespread commercialization of the Internet and fiber optics, as well as the rapid spread of networked computing, brought a dizzying tidal wave of technology opportunities to light. Managers everywhere wanted to quickly ramp up new systems, from web sites to private data networks to advanced e-commerce systems. They turned to consultants, and the IT consulting companies boomed. These consultancies created marketing partnerships with leading hardware and software manufacturers so that they could quickly recommend, purchase and install technology system packages-at high profits to both the consultancies and the system manufacturers However, consultancies posted significant growth in the 2005 through 2007 period. Major consulting firms are hiring again-stalking the ivy-covered halls of America’s best business school campuses in search of the best and brightest new MBAs. The fact that new graduates will have trouble getting jobs in the financial and banking industry in 2008 will be a boost to recruiters at consulting companies. However, a question looms about consulting firms’ ability to grow and hire in 2008 in light of the latest economic slowdown and shrinking corporate budgets. Government budgets are under pressure as well, particularly at the state level where large deficits loom. Big corporations and governmental agencies are prime clients for consultancies.

At the top of these the fact that Philippines have a large pool of English-speaking  that is very much US-oriented. Indonesia might have a large pool but they are not English Speaking, Malaysia maybe English speaking but it does not have a large pool. So there is a unique set of advantages that Filipino has to offer plus other advantages in terms of telecommunications we have a world-class fiber optics networks which is relatively inexpensive and in fact cheaper than India .

Despite these hindrances we know that IT consulting businesses grow from word of mouth. So as your business grows and one customer after another likes your work, your business will grow.
Competition is going to be fierce from best buy type consultants to local independent consultants.  But all businesses need an IT consultant – it’s a matter of who they choose.

Reference: THE REPORT :The Philippine 2008 by OXFORD BUSINESS GROUP


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BUSINESS AND ACTION PLAN -Market Analysis Sample

BUSINESS AND ACTION PLAN of ATCF -Market Analysis Sample

The company offers a wide range of computer consulting for big business as well as small businesses. The basic market need is a reasonably priced services in terms of software development, hardware issues, methodologies and or program that can translate technical computer information into everyday English, allowing the lay-person to easily understand technical concepts.

Our strategy is designed to target:

  • Larger clients that will provide greater revenues through a larger volume of software licensing sales and greater chance of selling client interface solution.
  • Medium- to large-size organizations whose sales forces provide their clients with proposals and plans that the client either collaborates on, or would benefit from collaboration.


Market Summary

ATCF possess good information about the market and knows a great deal of information about the prized customers. This information will be leveraged to better understand who is served, their specific needs, and how ATCF can better communicate with them.

Target Markets

Base on  2005 Annual Survey the Total no. of Establishment with average employment of 20 or more in the Philippines are 20,522
1 Manufacturing company           5,902.00
2 Wholesale and retail trade           4,317.00
3 Hotels and restaurant           2,278.00
4 Financial Intermediation              559.00
5 Private education           2,087.00
6 Transport, Communication, Real Estate etc.           5,379.00
Resource:http//www.census.gov.phFigure 1

market analysis philippines

Market Analysis Number of Customer
Potential Customers Growth 2009 2010 2011 2012 2013
Corporation Private/Govt. 12%                 36                 40                 45                  51                  57
SME Contracts 12%                 36                 40                 45                  51                  57
Others (Churches, Schools,Home PC Users) 12%                 36                 40                 45                  51                  57
Total               108               121               135                152                170
Corporation Private/Govt. @ 3 client per month
SME Contracts @ 3 client per month
Others (Churches, Schools,Home PC Users) @ 3 client per month
Figure 2
Market Analysis Peso Sales
Potential Customers Growth 2009 2010 2011 2012 2013
Corporation Private/Govt. 12%      5,400,000      6,048,000      6,773,760       7,586,611       8,497,005
SME Contracts 12%      1,800,000      2,016,000      2,257,920       2,528,870       2,832,335
Others (Churches, Schools, Home PC Users) 12%         540,000         604,800         677,376          758,661          849,700
Total        7,740,000      8,668,800      9,709,056      10,874,143      12,179,040
Corporation Private/Govt. @ Minimum Contract Sales of Php 150,000.00 x Number of client at figure 1
SME Contracts @ Minimum Contract Sales of Php 50,000.00 x Number of client at figure 1
Others (Churches, Schools, Home PC Users) @ Minimum Contract Sales of Php 15,000.00 x Number of client at figure 1