Plan Ahead

BUSINESS AND ACTION PLAN – Objectives of Business Plan Sample

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The following are the objectives of this business plan :

  1. To register a company which will offer web design, application development, software integration and offshore outsourcing services. The business approach combines the most strategic aspects of both onshore and offshore models providing our clients with the highest quality projects at significantly reduced costs.
  2. To enter into a tie-up with Cisco, Microsoft,

2.1.   Marketing Objectives

The marketing objectives are as follows:

  1. Increase sales every month for the first two years.
  2. Increase repeat customers
  3. Develop a brand image that is synonymous with quality
  4. To create a market plan which will stimulate clientele for the company;

2.2.   Financial Objectives

The financial objectives include the following goals:

  1. Increase the profit margin
  2. Hold spending at a steady level as a percentage of sales.
  3. Generate sufficient sales to eventually require the need to hire an additional employee.


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