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BUSINESS AND ACTION PLAN -Market Analysis Sample

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BUSINESS AND ACTION PLAN of ATCF -Market Analysis Sample

The company offers a wide range of computer consulting for big business as well as small businesses. The basic market need is a reasonably priced services in terms of software development, hardware issues, methodologies and or program that can translate technical computer information into everyday English, allowing the lay-person to easily understand technical concepts.

Our strategy is designed to target:

  • Larger clients that will provide greater revenues through a larger volume of software licensing sales and greater chance of selling client interface solution.
  • Medium- to large-size organizations whose sales forces provide their clients with proposals and plans that the client either collaborates on, or would benefit from collaboration.

 

Market Summary

ATCF possess good information about the market and knows a great deal of information about the prized customers. This information will be leveraged to better understand who is served, their specific needs, and how ATCF can better communicate with them.

Target Markets

Base on  2005 Annual Survey the Total no. of Establishment with average employment of 20 or more in the Philippines are 20,522
1 Manufacturing company           5,902.00
2 Wholesale and retail trade           4,317.00
3 Hotels and restaurant           2,278.00
4 Financial Intermediation              559.00
5 Private education           2,087.00
6 Transport, Communication, Real Estate etc.           5,379.00
        20,522.00
Resource:http//www.census.gov.phFigure 1

market analysis philippines

 
Market Analysis Number of Customer
Potential Customers Growth 2009 2010 2011 2012 2013
Corporation Private/Govt. 12%                 36                 40                 45                  51                  57
SME Contracts 12%                 36                 40                 45                  51                  57
Others (Churches, Schools,Home PC Users) 12%                 36                 40                 45                  51                  57
Total               108               121               135                152                170
Notes:
Corporation Private/Govt. @ 3 client per month
SME Contracts @ 3 client per month
Others (Churches, Schools,Home PC Users) @ 3 client per month
Figure 2
Market Analysis Peso Sales
Potential Customers Growth 2009 2010 2011 2012 2013
Corporation Private/Govt. 12%      5,400,000      6,048,000      6,773,760       7,586,611       8,497,005
SME Contracts 12%      1,800,000      2,016,000      2,257,920       2,528,870       2,832,335
Others (Churches, Schools, Home PC Users) 12%         540,000         604,800         677,376          758,661          849,700
Total        7,740,000      8,668,800      9,709,056      10,874,143      12,179,040
Notes:
Corporation Private/Govt. @ Minimum Contract Sales of Php 150,000.00 x Number of client at figure 1
SME Contracts @ Minimum Contract Sales of Php 50,000.00 x Number of client at figure 1
Others (Churches, Schools, Home PC Users) @ Minimum Contract Sales of Php 15,000.00 x Number of client at figure 1

 

 

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