BUSINESS AND ACTION PLAN of ATCF -Market Analysis Sample
The company offers a wide range of computer consulting for big business as well as small businesses. The basic market need is a reasonably priced services in terms of software development, hardware issues, methodologies and or program that can translate technical computer information into everyday English, allowing the lay-person to easily understand technical concepts.
Our strategy is designed to target:
- Larger clients that will provide greater revenues through a larger volume of software licensing sales and greater chance of selling client interface solution.
- Medium- to large-size organizations whose sales forces provide their clients with proposals and plans that the client either collaborates on, or would benefit from collaboration.
ATCF possess good information about the market and knows a great deal of information about the prized customers. This information will be leveraged to better understand who is served, their specific needs, and how ATCF can better communicate with them.